Beyond Ballyhoo

Discover the intriguing world of film promotion with Beyond Ballyhoo by Mark Thomas McGee. Published by McFarland & Co Inc in 2001, this engaging paperback explores the advertising industry’s impact on cinema through its innovative promotion techniques and gimmicks. Spanning 253 pages, McGee delves into the fascinating intersection of film and marketing, offering valuable insights into how films are sold and perceived in the United States. Perfect for enthusiasts of film history, marketing professionals, and anyone interested in the performing arts, Beyond Ballyhoo is a must-read that uncovers the strategies behind successful movie promotions. Enhance your understanding of pop culture and the business aspects of cinema with this essential addition to your collection.