19% maha
Blockbusters
Müügihind
€21,18
Tavaline hind
€26,05
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Ei ole saadaval
Autor Anita Elberse
Kirjeldus
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
Blockbusters