Buyology

Tavaline hind €25,99
Kiirkuller (2-3 tööpäeva)

Martin Lindstrom

272

2009

Paperback / softback

Cornerstone

Vöötkood: 9781847940131

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.