CMO of People

Explore a revolutionary approach to Human Resources with CMO of People by Peter Navin, published in 2018. This insightful book redefines the role of HR, likening it to the marketing department, where the Chief Marketing Officer (CMO) curates experiences to maximize customer lifetime value. Similarly, the "CMO of People" focuses on creating exceptional employee experiences to enhance their lifetime value within the organization.

With 266 pages of expert insights, Navin challenges traditional HR practices and encourages a strategic, marketing-oriented mindset in managing personnel. Discover how this innovative model can transform your organization and drive employee motivation, engagement, and retention. Ideal for HR professionals and business leaders alike, CMO of People is a must-read for anyone looking to elevate their approach to personnel management.