College Textbook Publishing Industry in the U.S. 2000-2022

Discover the evolution of the college textbook publishing industry in the United States with College Textbook Publishing Industry in the U.S. 2000-2022 by Albert N. Greco. This insightful book, published by Springer International Publishing AG in 2023, spans 133 pages and provides a comprehensive analysis of the industry's journey from its origins in medieval universities to the challenges it faces today. Greco delves into the significant transformations that have occurred over the decades, leading to an existential crisis for many publishers in the digital age. This first edition is a must-read for educators, publishers, and anyone interested in the future of educational resources. Gain valuable insights into marketing research and the dynamics of higher education publishing. Don't miss this essential resource that sheds light on the complexities of the college textbook landscape.