Consumer Culture Theory

Discover the fascinating insights of "Consumer Culture Theory," authored by Domen Bajde and published by Emerald Publishing Limited in 2019. This hardback edition spans 216 pages and compiles twelve exceptional chapters derived from the top submissions at the 13th annual Consumer Culture Theory Conference held in 2018. The book delves into three compelling narrative lines that emerged during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. Each chapter offers a unique perspective on the complexities of consumer behavior, making it an essential read for scholars, marketers, and anyone interested in understanding the dynamics of consumer culture. Enhance your knowledge and explore the intersections of objects, globalization, and market formation with this insightful volume.