Consumer Vulnerability

Discover the insightful world of consumer behavior with Consumer Vulnerability by Susan Dunnett. Published by Taylor & Francis Ltd in 2017, this engaging hardback edition spans 190 pages and delves deep into the complexities of consumer vulnerability. The contributors share their expertise, showcasing how marketing scholarship can illuminate our understanding of consumer challenges and propose effective solutions. This book not only explores the individual impacts of consumption but also emphasizes the broader societal implications, aiming to enhance both individual and collective well-being. Originally published as a special issue of the Journal of Marketing Management, Consumer Vulnerability is an essential read for anyone interested in the intersection of marketing and consumer welfare.