Corporate Futures

Discover the transformative insights of Corporate Futures by George E. Marcus, published in 1998. This compelling volume is part of a unique series of annuals that delve into the cultural, institutional, and geopolitical shifts occurring as the 20th century draws to a close. With 362 pages of rich content, this book features in-depth interviews with key figures who are actively shaping these changes.

In Corporate Futures, Marcus focuses on the significant investment corporations are making in the concept of culture, exploring how these dynamics influence corporate culture and business practices. This thought-provoking work is essential for anyone interested in anthropology, business, and the evolving landscape of corporate identity. Enhance your understanding of the intersection between culture and business with this insightful read.