Crafting Strategy

Discover the innovative insights of Loizos Heracleous in his compelling book, Crafting Strategy, published by Cambridge University Press in 2012. Spanning 260 pages, this essential read challenges the conventional rationalist approach to strategizing, which often prioritizes analytical and convergent thinking. Heracleous advocates for a balanced methodology that integrates creative and synthetic thinking, encouraging strategists to embrace divergent perspectives. This book is perfect for business professionals and students alike, seeking to enhance their strategic planning skills. Dive into Crafting Strategy and unlock the potential of a holistic approach to effective business strategy.