Customer Value-centered Management

Discover the transformative insights of Customer Value-centered Management by Springer International Publishing AG. Set to release in 2025, this hardback edition spans 348 pages and delves into the essence of customer centricity, a concept exemplified by Amazon's remarkable success. This book emphasizes the critical role of customer value in relationship marketing, urging readers to move beyond simplistic views of value-based pricing. Instead, it advocates for a comprehensive approach that takes into account customer benefits, pricing strategies, and associated costs. Perfect for business professionals and marketers alike, this essential read will equip you with the knowledge to enhance customer relationships and drive sustainable growth. Don't miss the opportunity to elevate your understanding of customer value management!