• Book cover of: Dictionary of Advertising and Marketing Concepts. By: Arthur Asa Berger

Dictionary of Advertising and Marketing Concepts

Arthur Asa Berger

€188,94
€188,94 €195,25 Väljamüük

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Kalba Anglų k.
Leidimo metai 2013 m.
Puslapių skč. 143 psl.
Viršelis Kietas viršelis
ISBN 9781611329858
Kategorijos Reklaam, Turundus

Dictionary of Advertising and Marketing Concepts

In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

Book cover of: Dictionary of Advertising and Marketing Concepts. By: Arthur Asa Berger

Dictionary of Advertising and Marketi...

€188,94
€188,94 €195,25