• Book cover of: Dictionary of Marketing Communications. By: Norman A.P. Govoni

Dictionary of Marketing Communications

Norman A.P. Govoni

€151,56
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Dictionary of Marketing Communications

Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.

Book cover of: Dictionary of Marketing Communications. By: Norman A.P. Govoni

Dictionary of Marketing Communications

€151,56
€151,56 €156,25