• Book cover of: Digital Disruption in Marketing and Communications. By: Edoardo Magnotta

Digital Disruption in Marketing and Communications

Edoardo Magnotta

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Autorius Edoardo Magnotta
Žanras Commerce
Leidimo metai 2021 m.
Puslapių skč. 244 psl.
Viršelis Minkštas viršelis
ISBN 9781032087917
Kategorijos Juhtimine, Turundus

Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

Book cover of: Digital Disruption in Marketing and Communications. By: Edoardo Magnotta

Digital Disruption in Marketing and C...

€56,98
€56,98 €58,74