Direct Hit

Discover the groundbreaking insights in Direct Hit by Cambridge University Press, set to be released in 2025. This compelling book delves into Tesla's victory over the car dealers' lobby, highlighting the implications for electric vehicle start-ups and traditional automakers alike. With 220 pages of in-depth analysis, the author explores the legal and policy arguments put forth by car dealers, revealing their fundamental flaws. Perfect for industry enthusiasts and anyone interested in the future of automotive sales, Direct Hit is an essential read that challenges conventional wisdom and paves the way for a new era in the automotive industry. Don't miss your chance to gain valuable knowledge about the evolving landscape of direct-to-consumer sales in the electric vehicle market.