• Book cover of: Experiential Marketing. By: Wided Batat

Experiential Marketing

Wided Batat

€176,00
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Autorius Wided Batat
Leidimo metai 2019 m.
Puslapių skč. 302 psl.
Viršelis Kietas viršelis
ISBN 9781138293151

Experiential Marketing

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Book cover of: Experiential Marketing. By: Wided Batat

Experiential Marketing

€176,00
€176,00 €217,86