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Fasten Your Seatbelt: The Passenger is Flying the Plane
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Autor Nawal K. Taneja
Kirjeldus
Fourth in a series written at the request of practitioners in the global airline industry, this book is about customer behaviour and how to address it. It provides discussion of the changes required on the part of airline management not only to think boldly, but also to execute courageously, strategies to fly ahead of their customers.
Fasten Your Seatbelt: The Passenger is Flying the Plane