• Book cover of: Integrated Marketing Communications in Football. By: Argyro Elisavet Manoli

Integrated Marketing Communications in Football

Argyro Elisavet Manoli

€187,94
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Žanras Recreation
Leidimo metai 2022 m.
Puslapių skč. 148 psl.
Viršelis Kietas viršelis
ISBN 9780367690571
Kategorijos Jalgpall, Turundus

Integrated Marketing Communications in Football

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties.

Book cover of: Integrated Marketing Communications in Football. By: Argyro Elisavet Manoli

Integrated Marketing Communications i...

€187,94
€187,94 €193,75