Managing and Marketing Health Services

Discover the essential insights into the organization and management of health care services with Managing and Marketing Health Services by Angus Laing. Published by Cengage Learning EMEA in 2002, this comprehensive paperback spans 208 pages and addresses the pressing challenges faced by health care policymakers, managers, and professionals today.

This book is an invaluable resource for anyone involved in the health sector, offering a critical overview of the complexities in designing and delivering effective health care services. Laing's expert analysis provides practical strategies and marketing techniques tailored for the health services industry, making it a must-read for those looking to enhance their understanding of health care management.

Whether you're a student, a professional, or a policymaker, Managing and Marketing Health Services equips you with the knowledge needed to navigate the evolving landscape of health care administration and management.