Marketing Research with IBM® SPSS Statistics

Discover the essential guide to marketing research with "Marketing Research with IBM® SPSS Statistics" by Karine Charry. Published by Taylor & Francis Ltd in 2018, this comprehensive hardback edition spans 264 pages and offers a clear, step-by-step approach to understanding statistical methods.

Karine Charry expertly guides readers through the intricacies of marketing research, detailing which statistical procedures to apply in various situations. With practical instructions on executing these methods using IBM® SPSS Statistics, this book is an invaluable resource for both students and professionals in the social sciences.

Enhance your analytical skills and make informed decisions in marketing research with this authoritative text. Perfect for anyone looking to deepen their understanding of statistical analysis in a user-friendly format.