• Book cover of: Marketing the Museum

Marketing the Museum

Fiona Mclean

€188,94
€188,94 €195,25 Väljamüük

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Autorius Fiona Mclean
Kalba Anglų k.
Leidimo metai 1996 m.
Puslapių skč. 268 psl.
Viršelis Kietas viršelis
ISBN 9780415103923
Kategorijos Juhtimine, Muuseumid, Turundus

Marketing the Museum

The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

Book cover of: Marketing the Museum

Marketing the Museum

€188,94
€188,94 €195,25