Merchants of Zigong

Discover the fascinating world of entrepreneurship in Merchants of Zigong by Columbia University Press. Published in 2008, this compelling paperback spans 432 pages and delves into the lives of innovative entrepreneurs who revolutionized the salt trade in the Sichuan region of China. Contrary to long-standing beliefs, this insightful work challenges the notion that social structure, lack of modern banking, and cultural biases hindered industrial growth in China. Instead, it showcases how these enterprising individuals created thousands of jobs and reshaped their local economy. Perfect for history buffs and business enthusiasts alike, Merchants of Zigong offers a unique perspective on the dynamics of trade and industry at the fringes of the Chinese empire. Don't miss the opportunity to explore this enlightening narrative that highlights the resilience and ingenuity of a pivotal era in Chinese history.