New Service Development

Explore the transformative journey of service development with the insightful book New Service Development. Authored by industry experts and published by SAGE Publications Inc in 1999, this comprehensive guide spans 344 pages and delves into the evolving landscape of service offerings. The book emphasizes the shift from traditional transactional approaches to a more immersive experience-driven model. Perfect for professionals and students alike, New Service Development provides valuable strategies and frameworks to enhance your understanding of creating innovative service products. Whether you're in marketing, management, or entrepreneurship, this essential read will equip you with the tools needed to thrive in today’s competitive market. Don't miss the opportunity to elevate your service development skills with this must-have resource!