On the Marketisation and Marketing of Higher Education

Discover the innovative insights in On the Marketisation and Marketing of Higher Education, a compelling research-based book by Taylor & Francis Ltd, published in 2013. With 240 pages of in-depth analysis, this book delves into advanced strategies and methodologies for effectively marketing higher education institutions. Originally featured as a special issue of the Journal of Marketing Management, it offers a unique perspective on the evolving landscape of higher education marketing. Ideal for educators, administrators, and marketers alike, this book provides valuable knowledge to enhance your understanding of market trends and practices within the academic sector. Elevate your approach to higher education marketing today!