Performative Enterprise

Discover the groundbreaking insights of Alexander Tsigkas in his book, Performative Enterprise, published by Springer Nature Switzerland AG in 2022. This compelling 248-page paperback delves into the intricate relationship between performativity and quality in the context of identity. Tsigkas argues that in our postmodern world, particularly during the era of Industry 4.0 and beyond, organizations must prioritize performativity to achieve quality as a natural outcome. This thought-provoking work is essential for anyone looking to understand the dynamics of modern enterprises and the importance of adapting to an ever-evolving landscape. Elevate your understanding of business strategies and identity with Performative Enterprise today!