Perspectives on Marketing Management in Ireland

Discover the essential insights into marketing management with Perspectives on Marketing Management in Ireland, published by Oak Tree Press in 1994. This comprehensive paperback spans 476 pages, offering a rich collection of readings on contemporary marketing topics that are particularly relevant to the Irish context.

Delve into a wide range of subjects, from strategic planning to operational execution, all while emphasizing the critical issues necessary for thriving in international markets. Whether you are a marketing professional, a student, or simply interested in the dynamics of marketing in Ireland, this book provides valuable perspectives that can enhance your understanding and approach to marketing management.