Persuasion in Self-improvement Books

Discover the compelling insights of "Persuasion in Self-improvement Books" by Jeremy Koay, published by Springer Nature Switzerland AG in 2019. This engaging hardback edition spans 86 pages and delves into the intricate relationship between persuasion and values in the realm of self-improvement literature. Koay expertly uncovers the discursive practices employed by authors to effectively engage readers and establish a trustworthy persona. Ideal for anyone interested in the dynamics of self-help literature, this book offers a unique perspective on how persuasive techniques shape our understanding of personal growth. Enhance your knowledge and explore the art of persuasion with this thought-provoking read.