Retail Location Planning in an Era of Multi-Channel Growth

Müügihind €61,99 Tavaline hind €72,53
Autor Mark Birkin
Pristatymas gali užtrukti 2-3 sav.

TASUTA kohaletoimetamine

224 psl.

2019 m.

Minkštas viršelis

Vöötkood: 9780367218751
Kirjeldus

The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysi