23% maha

Strategic Brand Management and Development

€63,59 €82,66

TASUTA kohaletoimetamine

2 laos

Sotiris T. Lalaounis

344 leheküljed

2020 aasta

Pehme kaanega

Vöötkood: 9780367338756

This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.

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