Strategic Marketing for Non-Profit Organisations

Discover the essential guide for navigating the intricate world of nonprofit marketing with "Strategic Marketing for Non-Profit Organisations" by the renowned Philip Kotler. Published by Pearson Education Limited in 2013, this seventh edition spans 480 pages, delivering comprehensive insights tailored for graduate courses in Nonprofit Marketing and Management.

In this best-selling text, Kotler explores the significant influence of marketing within the social sector and emphasizes the ever-evolving relationship between nonprofit management and the business realm. This book is an invaluable resource for students and professionals aiming to enhance their understanding of strategic planning and marketing techniques in nonprofit organizations. Equip yourself with the tools needed to make a profound impact in the nonprofit field through Kotler's expert guidance.