Understanding the Older Consumer

Discover the insights into the powerful influence of the older consumer in "Understanding the Older Consumer" by Gunter, published by Taylor & Francis Ltd in 1998. This enlightening paperback spans 188 pages and offers a thorough examination of the demographics, behaviors, and psychological profiles that define consumers over fifty. Delve into the lifestyles, leisure activities, and unique perceptions of advertising held by older adults, highlighting their significant impact on today’s market. This book, part of the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY, is essential for marketers, business professionals, and anyone looking to understand the buying power and preferences of this demographic. Enhance your understanding and make informed decisions in a market that increasingly values the voice of older consumers.