Viewpoints and Controversies in Sensory Science and Consumer Product Testing

Discover the insights shared by Howard R. Moskowitz in his groundbreaking book, Viewpoints and Controversies in Sensory Science and Consumer Product Testing. Published by John Wiley and Sons Ltd in 2005, this hardback edition spans an impressive 492 pages, offering readers a deep dive into the complexities of sensory evaluation and consumer products. Moskowitz expertly navigates various perspectives on product assessment, illuminating the debates surrounding study design and data analysis. Whether you are a professional in the food and beverage technology sector, a student of engineering, or simply interested in sensory science, this book will equip you with the knowledge to tackle controversies and enhance your understanding of consumer testing. Engage with diverse viewpoints and find clarity in the multifaceted world of sensory science.